A new shrine for the Scuderia, right on the Strip
Las Vegas has always been built for spectacle, but there’s something different about seeing Ferrari culture take root in a place that never sleeps. On our latest Gran Tour run through the city, we made a stop at the Ferrari store at the Bellagio, which recently opened in late 2025 in anticipation of Formula 1 returning to Las Vegas.
If you’re the kind of person who can hear a V12 in your head just by seeing a prancing horse crest, this place feels less like a shop and more like a pit-lane museum you’re allowed to take home.
The memorabilia wall: small pieces of long history
The first thing that grabs you is the memorabilia. Not the mass-produced, forgettable stuff, this is the kind of collection that makes you slow down and look twice. The standout for us was the selection of mini helmets.
There are limited pieces here that feel like they were made for collectors who understand the difference between “cool” and “rare.” If you’re building a display shelf that tells a story, Ferrari heritage, F1 weekends, late-night garage conversations. This is where you find the finishing touches.
Limited mini helmets that don’t stay on shelves
The mini helmets are the kind of item you don’t “think about and come back later.” You either grab it, or you accept that someone else will.
We saw some seriously tempting limited memorabilia, and it was clear the store is leaning into that collector energy, limited runs, clean presentation, and pieces that feel like they belong in a private paddock lounge.
The apparel section: surprisingly hard to walk away from
We’ll say it straight: the apparel section was amazing.
Not just logo-on-a-shirt basics, there’s a sense of design and identity here. The pieces feel built for race weekends, airport lounges, and Sunday drives. It’s the kind of gear you wear when you want to represent the culture without screaming for attention.
The one we couldn’t leave without
We tried to keep it casual. We failed.
We couldn’t leave without picking up a Lewis Hamilton mini helmet, limited to 400.
That number matters. Limited runs hit different, especially when the piece feels like a timestamp you can hold, the era, the energy, the moment. F1 is rewriting what Las Vegas means to motorsport fans.
If you’re heading to Vegas for F1, put this on your route
If you’re planning a Las Vegas trip, especially around the F1 weekend late this year, add the Ferrari store at the Bellagio to your itinerary. Whether you’re hunting for limited-edition mini helmets, seeking premium apparel, or just want to soak up the atmosphere, it’s worth the stop.
And if you’re like us… don’t be surprised if you walk out carrying a piece of the paddock.
Fuel the ride, brew the day
At Gran Tour, we live for moments like this, where coffee culture and motorsport passion meet in the real world. If you’re building your own ritual for race weekends (or just your daily drive), explore our coffee and collector-ready lifestyle pieces.
Bellagio Hotel & Casino, 3600 S Las Vegas Blvd, Las Vegas, NV 89109. It is situated within the Bellagio Shops area.
